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REACTIONS TO THE WORLD WIDE WEB AS A PRODUCT INFORMATION SOURCE
Pandangan terhadap World Wide Web sebagai sumber informasi produk
Specific reactions to the World Wide Web as a product information source are presented in the following table. Overall, respondents in both countries tend to react positively towards the World Wide Web as a product information source. However, Philippine respondents tend to rate the scales higher compared to the Indonesians.

Note: Scale 1 - 5 (disagree strongly - agree strongly)
Bagaimana pandangan para responden terhadap World Wide Web sebagai salah satu sumber informasi dapat dilihat pada tabel dibawah ini. Secara keseluruhan responden di kedua negara cenderung berpandangan positif terhadap World Wide Web. Meskipun demikian responden-responden Filipina cenderung untuk menilai lebih tinggi dari pada responden-responden Indonesia.

Catatan: Skala 1 - 5 (sangat tidak setuju - sangat setuju)

Perception Scales
Skala Persepsi

From 1 (disagree strongly) to 5 (agree strongly)
Dari 1 (sangat tidak setuju) sampai 5 (sangat setuju)
INDONESIA
( N = 218 )
PHILIPPINES
( N = 223 )
Difference
Perbedaan
ENTERTAINMENT SCALE
Scale Mean
  • is entertaining
  • is enjoyable
  • is pleasing
  • is fun to use
  • is exciting

    INFORMATIVENESS SCALE
    Scale Mean
  • is a good source of product information
  • is a good source of up-to-date product information
  • supplies relevant product information
  • supplies complete product information
  • is a convenient source of product information
  • provides timely information
  • makes product information immediately available

    IRRITATION SCALE
    Scale Mean
  • insults people's intelligence
  • is annoying
  • is irritating
  • is deceptive
  • is confusing

    EFFICIENCY SCALE
    Scale Mean
  • is an efficient way to find product information
  • easy to find the right information
  • worth the money and time spent

    VALUE SCALE
    Scale Mean
  • is useful
  • is valuable
  • is important

    OVERALL ATTITUDE SCALE
    Scale Mean
  • is a good thing
  • like using it
  • favorable attitude towards it

  • 3.85
    3.84
    3.63
    3.91
    3.81
    4.06


    4.20
    4.33
    4.50
    4.18
    3.89
    4.27
    4.06
    4.16


    2.04
    1.81
    1.92
    1.89
    2.25
    2.34


    3.89
    4.07
    3.85
    3.76


    4.15
    4.33
    4.06
    4.07


    4.14
    4.07
    4.11
    4.23

    4.33
    4.53
    4.47
    4.33
    4.40
    4.39


    4.38
    4.56
    4.55
    4.41
    3.86
    4.44
    4.42
    4.44


    2.05
    1.99
    1.80
    1.81
    2.37
    2.27


    4.02
    4.15
    3.94
    3.98


    4.37
    4.59
    4.33
    4.20


    4.29
    4.35
    4.21
    4.32

    Very Significant
    Very Significant
    Very Significant
    Very Significant
    Very Significant
    Very Significant


    Very Significant
    Very Significant
    Insignificant
    Very Significant
    Insignificant
    Very Significant
    Very Significant
    Very Significant


    Insignificant
    Significant
    Insignificant
    Insignificant
    Insignificant
    Insignificant


    Significant
    Insignificant
    Insignificant
    Very Significant


    Very Significant
    Very Significant
    Very Significant
    Significant


    Very Significant
    Very Significant
    Insignificant
    Insignificant

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  • RESPONDENTS' DEMOGRAPHIC PROFILE
  • INTERNET USAGE PROFILE
  • THE WORLD WIDE WEB VERSUS CONVENTIONAL MEDIA
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