THE WORLD WIDE WEB VERSUS CONVENTIONAL MEDIA
IS THE WEB A BETTER MEDIUM?

Respondents were asked to rank seven media in several attributes. Here are what they think about them. It looks that the Web is a medium of choice. In both countries, the Web is considered the best in terms of informativeness, efficiency, value, and irritation (least irritating). It is second to television in entertainment and overall liking.

Entertainment
The ability of advertisements on a particular medium to provide enjoyment to viewers.

Informativeness
The ability of advertisements on a particular medium to inform consumers.

Irritation
Viewers' negative experience in processing information on advertisements on a particular medium.

Efficiency
Costs (monetary and effort) associated with searching product information in advertisements on a particular medium.

Value
Overall representation of the worth of product information in advertisements on a particular medium.

Overall liking
Consumers' overall liking towards advertisements on a particular medium.

Responden diminta untuk mengurutkan tujuh media dalam beberapa hal. Inilah yang mereka katakan. Tampaknya WWW merupakan media pilihan. Responden di kedua negara menganggap WWW merupakan medium yang terbaik dalam hal keinformatifan, efisiensi, nilai, dan gangguan (paling tidak menganggu). WWW berada di belakang televisi dalam hal hiburan dan kesukaan secara menyeluruh.

Hiburan
Kemampuan iklan di medium tertentu untuk memberi "kesenangan/hiburan" kepada pemirsa.

Informatif
Kemampuan iklan di medium tertentu untuk untuk memberi informasi kepada konsumen.

Gangguan/Iritasi
Pengalaman negatif pemirsa dalam mengolah informasi yang tersedia dalam iklan di medium tertentu.

Efisiensi
Biaya (usaha dan uang) yang berkaitan dengan pencarian informasi pada iklan di medium tertentu.

Nilai
Keseluruhan nilai yang diperoleh dari iklan di medium tertentu.

Kesukaan
Kesukaan secara menyeluruh terhadap iklan-iklan di medium tertentu.
INDONESIA ( N = 218 )

Entertainment
Hiburan 		Informativeness
Informatif 		Irritation
Gangguan/iritasi 		Efficiency
Effisiensi 		Value
Nilai 		Liking
Kesukaan
Television WWW Television WWW WWW Television
WWW Television Radio Newspaper Television WWW
Magazine Magazine Direct Mail Magazine Newspaper Magazine
Newspaper Newspaper Outdoor Advertising Television Magazine Newspaper
Radio Direct Mail Magazine Direct Mail Direct Mail Radio
Direct Mail Radio Newspaper Radio Radio Direct Mail
Outdoor Advertising Outdoor Advertising WWW Outdoor Advertising Outdoor Advertising Outdoor Advertising
PHILIPPINES ( N = 223 )

Entertainment
Hiburan 		Informativeness
Informatif 		Irritation
Gangguan/iritasi 		Efficiency
Effisiensi 		Value
Nilai 		Liking
Kesukaan
Television WWW Radio WWW WWW Television
WWW Television Direct Mail Television Television WWW
Magazine Magazine Television Magazine Magazine Magazine
Newspaper Direct Mail Outdoor Advertising Newspaper Newspaper Newspaper
Radio Radio Newspaper Radio Radio Radio
Outdoor Advertising Newspaper Magazine Direct Mail Direct Mail Direct Mail
Direct Mail Outdoor Advertising WWW Outdoor Advertising Outdoor Advertising Outdoor Advertising
  • SURVEY FRONT PAGE
  • RESPONDENTS' DEMOGRAPHIC PROFILE
  • INTERNET USAGE PROFILE
  • REACTIONS TO THE WORLD WIDE WEB AS A PRODUCT INFORMATION SOURCE
  • DETERMINANTS OF CONSUMERS' ATTITUDE TOWARDS THE WORLD WIDE WEB
  • HOME PAGE
  • HALAMAN MUKA SURVAI
  • PROFIL DEMOGRAFIS RESPONDEN
  • PROFIL PENGGUNAAN INTERNET
  • TANGGAPAN TERHADAP WORLD WIDE WEB SEBAGAI SUMBER INFORMASI PRODUK
  • FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP TERHADAP WORLD WIDE WEB
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