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Your Attitude Towards The World Wide Web
as Product Information Source

by Wibowo Santoso
[INDONESIAN VERSION]

IMPORTANT NOTE

When you respond to each statement/question, think in general about all product information sites that you have been exposed to, not a single site or information sites for a particular company, product or service.

This questionnaire is divided into four parts. Please fill out completely one part before proceeding to the next part. Thank you.

PART I
Your opinion regarding the World Wide Web as product information source

For each of the following items (1-26) please indicate your agreement by ticking the corresponding scale. For example, if you strongly agree with the statement tick 5 or if you neither agree nor disagree tick 3.


In general, the WWW (World Wide Web) as product information source
STRONGLY
DISAGREE
SOMEWHAT
DISAGREE
NEITHER
AGREE NOR
DISAGREE
SOMEWHAT
AGREE
STRONGLY
AGREE
1. is entertaining1
2
3
4
5
2. is enjoyable1
2
3
4
5
3. is pleasing1
2
3
4
5
4. is fun to use1
2
3
4
5
5. is exciting1
2
3
4
5
6. is a good source of product information1
2
3
4
5
7. is a good source of up-to-date product information1
2
3
4
5
8. supplies relevant product information1
2
3
4
5
9. supplies complete product information1
2
3
4
5
10. is a convenient source of product information1
2
3
4
5
11. provides timely information1
2
3
4
5
12. makes product information immediately accessible1
2
3
4
5
13. insults people's intelligence1
2
3
4
5
14. is annoying1
2
3
4
5
15. is irritating1
2
3
4
5
16. is deceptive1
2
3
4
5
17. is confusing1
2
3
4
5
18. is an efficient way to find product information1
2
3
4
5
19 is useful1
2
3
4
5
20. is valuable1
2
3
4
5
21. is important1
2
3
4
5
22. is a good thing1
2
3
4
5
23. It is easy to find the right product information on the WWW 1
2
3
4
5
24. Finding product information on the WWW is worth the money and time spent 1
2
3
4
5
25. I like using the WWW to find product information I need 1
2
3
4
5
26. I have a favorable attitude toward the WWW as product information source 1
2
3
4
5
27. Can you name at least two (2) corporate/product sites on the WWW that you visited recently?
NameURL

PART II
Your opinion regarding various media as source of product information

28. You might be amused / entertained while exposed to advertisements on various media. Based on your encounters with advertisements on various media, please rank advertisements / product information in the following media in their ability to provide enjoyment / amusement (1=most entertaining, 7=least entertaining). Please rank all seven media. Be sure to assign a different rank number to each medium and do not make ties. MediaRank
World Wide Web
Television
Magazines
Newspapers
Radio
Direct Mail
Outdoor advertisements (e.g. billboard)
 
29. In general, how do you rank advertisements on various media in their ability to provide information about product/service advertised? (1=most informative, 7=least informative). Please rank all seven media. Be sure to assign a different rank number to each medium and do not make ties. MediaRank
World Wide Web
Television
Magazines
Newspapers
Radio
Direct Mail
Outdoor advertisements (e.g. billboard)
 
30. You might feel irritated while exposed to advertisements/product information on various media because they are poorly designed, nonsensical, annoying, intrusive, etc. How would you rank advertisements/product information in various media in irritation they cause to you? (1=most irritating, 7=least irritating). Please rank all seven media. Be sure to assign a different rank number to each medium and do not make ties. MediaRank
World Wide Web
Television
Magazines
Newspapers
Radio
Direct Mail
Outdoor advertisements (e.g. billboard)
 
31. How would you rank advertisements/product information in various media in their value to you? (1=most valuable, 7=least valuable). Please rank all seven media. Be sure to assign a different rank number to each medium. and do not make ties. MediaRank
World Wide Web
Television
Magazines
Newspapers
Radio
Direct Mail
Outdoor advertisements (e.g. billboard)
 
32. If you are in need of product information, you might want to look for the right information in the most efficient way (quick, easy, costs least). How would you rank advertisements/product information in various media in their ability to provide you with the right information in the most efficient way? (1=most efficient, 7=least efficient). Please rank all seven media. Be sure to assign a different rank number to each medium and do not make ties. MediaRank
World Wide Web
Television
Magazines
Newspapers
Radio
Direct Mail
Outdoor advertisements (e.g. billboard)

33. You may like or do not like advertisements/product information in which are available various media. How would you rank advertisements/product information in the following media in your liking to them? (1=like most, 7=like least). Please rank all seven media. Be sure to assign a different rank number to each medium and do not make ties. MediaRank
World Wide Web
Television
Magazines
Newspapers
Radio
Direct Mail
Outdoor advertisements (e.g. billboard)

PART III
Your Internet Usage

34. How long have you been using the Internet? (tick one)

35. Your typical average hours on-line per week (tick one)

36. Internet functions usage (choose as many as applicable). Please mark the internet functions you use.
Rank of time used on a typical week (1 - spent most time). Please rank all applicable functions that you mark and do not assign a rank number to item(s) you do not mark on the left column. Be sure to assign a different rank number to each function you mark and do not make ties.
E-mail
WWW
Chat
FTP
Usenet/Newsgroups
Others, please specify:   
 
37. Purpose of using the World Wide Web (choose as many as applicable). Please mark the relevant items.
 
Rank of time used on a typical week (1 - spent most time). Please rank all applicable purposes that you mark and do not assign a rank number to item(s) you do not mark on the left column. Be sure to assign a different rank number to each purpose you mark and do not make ties.
News
Entertainment
Research
Company/Product Information
Online purchase
Others, please specify:
 
38. Place most often used to access the World Wide Web (tick one)
Home
Office
School/Campus
Internet access center/cafe
Others :
 
Part IV:
Personal Information

 
39. Level of skill in using the Internet/World Wide Web (tick one): BEGINNER
                  EXPERT
1
2
3
4
5
 
40. Gender :
41. Age Group   
42. Highest level of education completed/attained:   
43. Country of Residence:
Indonesia
Philippines
Others  
 
44. Would you like to be notified when the study results is available?  Yes  No

If you opt to be notified, kindly provide your e-mail address :

THANK YOU VERY MUCH FOR TAKING YOUR TIME TO BE A PART OF THIS SURVEY

© Copyright 1997. Wibowo Santoso and Osbert Tan. All rights reseved.